In Apple, everyone reports to Steve
Jobs. He organized major things as well as seemingly insignificant details such
as how shuttle busses are designed. In Apple, Steve Jobs is the CEO, under him
directly are the directors. Followed by COO, CFO, Design, etc. Even further
under that are things like Iphone and Ipod marketing, Apple online store,
Global outsourcing. This organizational structure of Apple is deliberate. These employees all know whom they must report to. Apple is
known for its swiftness despite bulk. An example of this would be Apple
changing Ipod prices 48 hours before release. Its possible through their efficient
and organized structure.
In Apple, they simply focus
on one thing at a time. Similar to entrepreneurial functioning, Apple moves as
a whole. Due to people doing what is in their area of expertise, the stable
organizational chart causes little confusion.
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